Press Release
Pilipinas Shell gives free fuel and 7 million instant prizes
02/02/2009
Manila, Philippines (01 February 2009) – Free fuel, lubricants and over 7 million instant prizes to be given away as Shell proudly reveals that 7 out of 10 motorists believe that Shell gives better mileage, as reported by the Global Consumer Tracker*. From February 1 to March 31, 2009, every Php 500 single or accumulated purchase at Shell entitles motorists to a peel-off card, wherein they can win instant prizes such as Select water, Nestle Pinipig ice cream, Kitkat, Pepsi and Mentos. Motorists may also win P700 worth of Shell fuels and lubricants by simply collecting 7 peel-off cards.
Winning is easy. Simply peel-off the card cover/top sheet to reveal a corresponding product logo for the instant prizes. Or collect special peel-off cards with Shell Fuel Tipid Tips. Combine any six Fuel Tipid Tips peel-off cards with either a Shell or a Helix logo to win Php 700 worth of free fuel or lubricant products.
According to Stephanie Cua, Shell Fuels Manager, “Shell’s latest promotion celebrates the outstanding results of the recent Global Consumer Tracker, which revealed that motorists believe that Shell fuels provide better mileage to their vehicles.” The results of the Global Consumer Tracker are also timely given the conclusion of the Shell FuelSave Challenge, a two month-long test to see how much motorists could save using Shell’s new Fuel Economy formula along-side Shell’s Fuel Tipid tips. The top performers of the FuelSave Challenge showed that they could save an average of 24% on their monthly fuel consumption by using Shell Super Unleaded with the new Fuel Economy formula alongside Shell’s FuelTipid tips.
Cua adds “We believe in motorists getting the most out of every drop when they use our fuels. Last year we were inspired by the results of the Global Consumer Tracker, which showed that 7 out of 10 motorists believe that Shell gives better mileage. Meanwhile, through the FuelSave Challenge, we wanted to show Filipino motorists that they can achieve a significant amount of savings with the right information, driving style and quality fuels. At Shell, we’ve built a legacy on improving our fuels by finding news ways and means to integrate fuel economy into our formula. The results of the Global Consumer Tracker and the Shell FuelSave Challenge signal that we’re on the right track towards our vision of helping the world’s motorists save up to 10% on their fuel consumption.”
From February 1 to March 31, 2009, be one of the many who gas up at Shell and get the most out of every drop. Load up at your nearest Shell station and get the chance to win free fuel and prizes!
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The FuelSave Challenge - background
After setting the Guinness World Record for fuel economy in 2006, Shell announced in 2007 that it wanted to help the world’s motorists save 10% or more of the fuel they use while driving. Shell then worked with professional drivers from 10 companies to show how fleets of cars could reduce their fuel consumption. The results were so encouraging, with 2 in 3 drivers saving fuel and the average top 10 drivers from the fleets saving 24% on average, that in 2008 Shell launched the FuelSave Challenge to help both private and professional motorists do the same.
Shell Fuel Economy Heritage
Shell is the world’s largest fuels retailer with about 46,000 retail stations in over 90 countries. Shell has over 100 years of experience developing the technology and services that make it a leading provider of innovative new fuels today. In the 1920s Shell introduced Shell Dynamin, a fuel that offered some of the most advanced engine efficiency of its time. In the 1950s Shell fuel included a proven mileage ingredient, Shell ICA. Back in 1939 Shell started the predecessor of today’s popular Shell Eco-Marathon, an annual competition taking place in Europe and America for students to build and drive a vehicle that will use the least amount of fuel. This initiative links to Shell’s responsibility as an energy company, to work to reduce the impact of its business on the environment. The 2007 edition attracted over 250 teams of young students from 20 countries. The winning team achieved a fuel consumption equivalent to 3039km on a single litre of fuel. In 2006, Shell launched Shell Unleaded with Fuel Economy formula and set a Guinness World Record for fuel economy by helping a couple from Australia, John and Helen Taylor, to circumnavigate the globe using only 24 tanks of Shell Unleaded with fuel economy formula. In 2007, Shell released its Global Fuel Economy Report, which revealed the thoughts of 3,300 people across 11 countries, showing people’s awareness of fuel economy and helping to understand what could be done to stimulate drivers around the world to get extra miles from their fuel.
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* Based on a Global Consumer Tracker that measured the brand health of Pilipinas Shell. Interviews were conducted among 400 motorists from April 8 to June 28 2008. They were asked which fuel company they associated “better mileage” with.