Attended by over 500 delegates from 25 countries, AFCSR is recognized as the largest and most significant conference on CSR in Asia. The theme for this year, “Strategic CSR: Creating Shared Value”, advocates Strategic CSR to be embedded, focused and integrated into a company’s strategic management model in order to create shared value that will benefit corporations, society and the environment.

“We have always believed that we are able to achieve more by working with others, so we initiate discussions with government, business, media and other key stakeholders, recognizing that collective action is needed to enable the journey towards a sustainable energy future - one where the world has more than enough energy to power its developmental needs on the one hand, and where the planet is beyond the looming peril of climate change and global warming on the other,” Roberto Kanapi, Shell Vice President for Communications, said during the AFCSR Welcome Cocktail event. Themed “Future Energy”, the Welcome cocktail event showcased Shell’s leading technological innovations to help secure more, cleaner and smarter energy for future generations.

Shell Country Chairman Edgar Chua as one of the session speakers, discussed the company’s shared value approach towards Localizing, Measuring and Reporting Impact. The impetus continues to grow for companies to measure the impact and efficiency of their CSR strategy. Mr. Chua presented Shell’s sustainability reporting process, wherein the company presents its contributions towards Sustainable Development, not just through its products and services but also through various social investment programs for communities where it belongs.

Among these programs include the Movement Against Malaria (MAM) program, which has grown into a nationwide campaign covering 40 malaria endemic provinces and has been instrumental in reducing malaria morbidity and mortality in the country; the Pandacan Social Performance programme covering livelihood, skills training, health and environment; the Shell Eco-marathon, which encourages student teams from across the world to create the most fuel-efficient vehicle that can travel the farthest distance with the least amount of fuel and emissions; and its various partnerships with groups such as proponents of the Pasig River Rehabilitation Program and the Philippine Road Safety Partnership, Inc. that show how Shell partners with different government and non-government organizations in order to deliver shared value to both the corporation and its stakeholders.

“As far as we’re concerned, our commitment to sustainable development is embedded in how we do business, and each Shell employee recognizes one’s responsibility towards achieving its ends. CSR should always be looked at as an investment, and therefore measurement of our performance becomes very important. Most of all, we must always be respectful in engaging our stakeholders, which is one of the important ways by which we ensure that CSR remains an integral part of Shell’s business,” Chua said.