The partnership was sealed in a signing ceremony led by Anthony Lawrence Yam, Vice President for Retail, Pilipinas Shell Petroleum Corporation and Ko Nakayama, First Vice President for Planning and Administration of Toyota Manila Bay Corp. Other signatories to the partnership were Kit Bermudez, Marketing and Strategy Director for Retail, Pilipinas Shell, and Gunter Jensen, Head of Marketing of Toyota Manila Bay Corp.
“Not all fuels are created equal and we all know that the quality of the fuel you use makes a huge difference in the performance of your car. That is why we at Pilipinas Shell are extremely proud that we are the fuel of choice of Toyota Manila Bay Corp,” Yam said, reinforcing both brands’ stand on quality and excellent service.
Aside from their flagship 15-car showroom situated in Manila Bay, Toyota Manila Bay Corp also manages dealerships in Cubao, Dasmariñas Cavite, Abad Santos, and a newly built 5-storey building in Marikina. Toyota’s formidable vehicle lineup is sure to be complemented well with Shell’s newly launched quality fuels, designed for efficiency. Their most advanced yet, all Shell V-Power and Shell FuelSave fuels now have DYNAFLEX Technology for friction reduction and engine cleanliness.
“All Shell quality fuels are developed by Shell’s dedicated team of scientists and R&D specialists around the world, creating fuels that are meant to provide customers our best-ever technology for efficiency of their vehicles,” Yam adds.
As the fuel partner of Toyota Manila Bay Corp, all buyers of the car dealership will be given a Shell Welcome Kit containing Shell Fuel vouchers for an efficient head start. They will also receive Shell Select and Deli2Go gift cards and a guidebook containing helpful tips for effective car maintenance and efficient travels.
By providing quality fuel products and services to motorists around the world, Shell gained its foothold as a global leader in power and energy that pioneers next generation technology in developing new energy sources for a reliable energy mix, producing smarter products and promoting its smarter use. Shell continuously builds smarter infrastructure, providing energy efficient engineering solutions that ultimately promote clean and efficient transport, sustainable mobility, energy efficiency and a new energy feature to address the energy challenge.
For more information, visit www.shell.com.ph.