Shell Bike Fair 2018 Celebrates Filipino Biking Community
Dec 12, 2018
Shell kickstarts the Bike Fair 2018 with a cool celebration at Baguio City! Exciting performances and contests definitely warmed up the crowd last July 14!
Statistics from the Land Transportation Office (LTO) show that there are now 10.5 million registered motor vehicles all over the country. Their growing number may be attributed to these two-wheeled vehicles being increasingly considered as a more practical and convenient mode of transport.
To thank the community of riders for their continued trust and support, Pilipinas Shell hosted the Shell Bike Fair 2018 in Baguio City last July 14. Now on its fourth year, the event has become an annual gathering of motorcycle riders, bike enthusiasts, and bike club members in a full day of exciting activities.
“The Shell Bike Fair is our way of solidifying our commitment of being the Filipino biker’s reliable partner on the road,” Steve Quila, Pilipinas Shell Vice President for Commercial Lubricants, said.
The first leg of the Shell Bike Fair 2018 was held in Baguio City as the city remains to be one of the most famous biker destinations because of its cool breeze awesome sights and bike-friendly roads. The festivities took place at the CAP-John Hay Trade & Cultural Center, where various bike clubs were recognized for their positive contributions to the community. The participants also enjoyed special offers, booth activities, and riveting performances by Rico Blanco and other local bands, and celebrity guests Drew Arellano, Roxanne Barcelo and Daiana Menezes. Five lucky attendees each brought home one of these scooters and motorcycles that were raffled off as major prizes: one unit of Honda CBR150, two units of Yamaha Mio i125, and two units of Suzuki Raider J115.
Made possible by Shell Advance motorcycle & scooter oils and Shell V-Power premium fuels, two brands that are reliable companions on the road. Shell Advance allows for a smoother ride by providing complete engine protection, while the improved Shell V-Power is designed to deliver both performance and efficiency. These offerings are born out of Shell’s groundbreaking technology in developing smarter products, which are designed to give riders the protection, power and efficiency that they need.
“For over 100 years, Shell has been there to support the evolving needs of Filipino motorists. We recognize the everyday courage of our bikers and Shell Bike Fair is one of the ways we can celebrate their journeys” said Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail.
As bikers go on their journey facing various challenges, Shell commits to being their dependable road companion, providing products and services that best fit their needs. Shell is a global leader in power and energy and is working to meet the increasing energy demand and supply challenges by delivering smarter products and cleaner energy. The company’s advocacy for energy efficiency has inspired programs for motorists that promote driver education and smarter use of energy.