Shell’s seminal Movement Against Malaria community health program was cited with a merit award in the Corporate Social Responsibility (CSR) category, while the Shell consumer reward retail promo tie-up with Coca-Cola also received a merit award in the Marketing Communications category.
Shell bagged two out of only eleven Gold Quill awards given to Philippine companies who vied in the international communications tilt. It is the first Gold Quill win for the power, energy and gas technology leader in the Philippines, which is marking its centennial anniversary this year.
“This recognition comes at an extremely relevant time when we are celebrating the successes of nation-building that Shell has achieved in our country in the past one hundred years,” stated Bobby Kanapi, Pilipinas Shell vice president for corporate communications. “These awards are a welcome affirmation of the effectivity not just of our social development and marketing programs, but of the manner through which we communicate these to our publics and stakeholders.”
The Movement Against Malaria is the country’s current campaign in the National Malaria Control Program of the Department of Health, in a showcase of public-private partnership (PPP) in healthcare with the Pilipinas Shell Foundation Inc., The Global Fund and local government units.
The community health program is one of Shell’s nation-building initiatives in the field of social development, which also includes road safety, driver education, environmental management, and many others. In industry and technological advancements, Shell is focused on efforts involving sustainable mobility, natural gas, and developing new energy sources.
Meanwhile, Shell’s “Gas Up, Get Free Coca-Cola" promo at its retail dealerships is a successfully recurrent consumer marketing program that provides loyal Shell patrons with relevant and meaningful reward items that resonate with their market segment and lifestyle.
The IABC is one of the most well-established and highly regarded non-profit membership associations for business communications professionals worldwide, currently comprising approximately 14,000 members across 100 chapters. The Gold Quill is its annual awards program that seek to recognize excellence in public relations, marketing, international communications and human resources.