Get a chance to win these prizes!

Premium Shell GO+ Merchandise
Local Motorsport Event Tickets
Internship Opportunity*
Cash Prize
Top 1
PHP 80,000
Top 2
PHP 50,000
Top 3
PHP 35,000
Top 4 to Top 10

*Internship Opportunity for undergrads only.

A car charging at a Shell Recharge station in the Philippines.

What is the case about?

Shell is working hard to develop its EV network and coverage on- and off-motorway in the Philippines and the rest of the world via its EV brand Shell Recharge.

Last year, Shell Pilipinas launched Shell Recharge and its first ever 180kW ultra-rapid charger in Shell SLEX Mamplasan Biñan Laguna as it aims to grow its EV charging business in support of national policy as well as to provide customers the choice of lower emission energy solutions for their Mobility needs.

For this competition, you will be working out a market landscape and customer research and the development of a CVP and business plan for a new EV charging site in the Philippines.

The official business case will be shared to all registrants after the registration deadline on July 29 (12:00 AM).

How to Join?

  1. Create a team of 3.
  2. Register on the official form by July 28 (11:59 PM).
    Only one submission per team is required.
  3. Receive the case through email.
  4. Submit your case analysis by August 12 (11:59 PM).

Dates to Remember

Register Today

July 28 (11:59 PM)

Join our official Case Kick-Off event*

July 29 (2:00-5:00 PM) at SBO Manila Office

Case Period

July 29 (12:00 AM) - August 12 (11:59 PM)

Top 10 Announcement

August 26

Exclusive Mentorship for Top 10

August 26 - September 08

Exclusive Tour of Shell Facilities for Top 10

September 02

Top 10 Finals

September 09 (10:00 AM-5:00 PM) at SBO Manila Office

Awarding Ceremony

September 09 (10:00 AM-5:00 PM) at SBO Manila Office

* This is not required, but participation is heavily encouraged as you will gain the opportunity to network with Shell leaders who will provide you guidance on how to tackle the case.

A Shell Recharge charging point

Assessment Criteria

Clarity & Depth of Research

Development of Insight

Development of Customer Value Proposition

Economic/ Financial Analysis

Feasibility of Implementation

Visual Communication







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