Shell Helix’s Fast Track Auto Workshop Business Summit Showcases Innovative Solutions for World-class Automotive Care
Shell Helix brought together auto workshop owners, along with industry experts, partners, and employees, at the Fast Track Auto Workshop Business Summit, held at the SMX Convention Center in Clark, Pampanga, to explore future-proof strategies and practical tools that help workshops fast-track their business growth.
Vice President of Shell Lubricants Philippines, Jackie Famorca kicked off the summit by reaffirming Shell Helix’s commitment to empowering auto workshop owners through comprehensive support, ranging from upskilling and training programs to advanced tools, equipment, and marketing assistance that elevate service quality and business growth.
“Shell Helix has always believed that progress is best achieved together,” Famorca shared. “Through our partnership, we equip workshops with the right knowledge, technology, and resources to deliver superior car care and earn lasting customer trust. This is why we’ve laid out a roadmap to accelerate workshop success, anchored on three key pillars: Be Smarter in Business, Be Sharper in Innovations, and Be Stronger in Operations.”
Championing future-forward strategies
The Fast Track Auto Workshop Business Summit featured sessions for each pillar, led by industry experts who gave powerful insights on developing top-tier workshops.
In the Be Smarter in Business track, AutoDeal Senior Car Reviewer, Caco Tirona discussed how the rise of electric and hybrid vehicles is reshaping customer expectations and workshop operations.
TikTok Shop Philippines’ Education and Incentives Manager, Klaude Mandaya led the Be Sharper in Innovation session, sharing strategies for workshops to grow their digital presence through social media and e-commerce platforms like TikTok.
Embodying the Be Stronger in Operations mindset, Maya Business Head of National Sales, Edbert Golangco highlighted how advanced digital payment systems can streamline operations and deliver seamless, premium customer experiences.
"These sessions show that the workshops leading tomorrow are those embracing change today. By staying current, building stronger customer connections, and continuously improving how they work, they keep the industry moving forward. Shell is proud to stand alongside workshops as they grow and succeed," said Ika Halili, Country Marketing Manager for Shell Lubricants Philippines.
Going world-class
Shell Helix Brand Manager, Jensen Garcia showcased Shell’s portfolio of innovative solutions and products tailored to empower auto workshops to elevate their standards and achieve world-class excellence. He emphasized that Shell strives to deliver only the B.E.S.T. for its partner workshops: Brand Portfolio, Equipment and Service, Socials, and Training.
Garcia highlighted that Shell Helix Partner Workshops are fully equipped with a complete range of Shell Helix Engine Oils, from mineral to fully synthetic, along with premium tools and diagnostic equipment for world-class car care.
Beyond these workshop essentials, he added that Shell also empowers its partners to grow their online presence through marketing support while ensuring all mechanics undergo comprehensive training to deliver expert, top-quality service.
With a network of more than a thousand partner workshops across the Philippines, Shell Helix makes world-class car care accessible to motorists wherever the road takes them. Shell Helix continues to champion its mission of helping partner workshops thrive by giving proper guidance.
As a car enthusiast and everyday motorist himself, content creator Macoy Averilla, also known as Macoy Dubs, guested at the event as part of the fireside chat session with industry leaders. He shared how valuable it is for Filipino car owners to have access to trusted and well-equipped workshops like Shell Helix Partner Workshops.
“As a car owner, it’s reassuring to know there are workshops that genuinely care about giving you the best service and experience,” Averilla shared. “It makes a big difference when you know your car is in good hands.”
The Shell Helix Fast Track Auto Workshop Business Summit marked another milestone in Shell’s ongoing commitment to empower its partners and elevate the country’s automotive service industry. By fostering collaboration, innovation, and shared learning, the event reaffirmed Shell’s role as a trusted partner in helping workshops deliver world-class service and drive the future of mobility in the Philippines.
For more information, visit https://www.shell.com.ph/business.html