Shell companies in the Philippines received multiple awards for its outstanding programmes in marketing communications, internal communications and public relations in the 2nd PANAta Marketing Effectiveness Awards of the Philippine Association of National Advertisers (PANA) held on May 25, 2015 in Makati City.
Earning a top spot in one of the most coveted award categories, Shell Eco-marathon Asia 2014: Driving Innovation & Smarter Mobility bagged a Silver Award in the Advocacy Marketing-Integrated Programme category. Shell Health’s Be Well Campaign (Internal Communications Programme category) and Retail’s Customer & You Training (Internal Communications Tools category) both won Bronze Awards.
Recipients of PANAta trophies were Shell’s Re-energising the Life-Saving Rules under Internal Communications category and Shell’s Centennial Campaign under Brand-Building category (Integrated Programme).
Shell was the first recipient of the highest award in the Internal Communications Programme category during the 1st PANAta Marketing Effectiveness Awards.
The PANAta entries, reviewed by esteemed panel of judges from the academe and the advertising industry, were measured based on improved business results, key brand metrics, increased employee satisfaction/well-being, improved business partner relationship, among others.
Being the country’s premiere annual recognition programme, the PANAta Marketing Effectiveness Awards cites successful marketing communication materials or campaigns that drive goals and deliver business growth.