Through its various films, programs and initiatives, Shell highlights the greatness women can achieve when they get to choose who and what they want to be in life.
CHOOSE TO BELIEVE IN HER
Shell believes in driving women forward in the world, showing stories of women that overcome the prejudices and challenges they face. In illuminating her strength, resilience and tenacity, she further inspires others.
TITLE : For Women Who Drive | Shell Philippines
Sound of cars on the road & Instrumental music
Sound of cars on the road
Instrumental music continues
Kaya malakas ang loob.
Screeching of wheels
Clanking of tools. Instrumental music
Kaya laging may solusyon.
Kaya bawat biyahe, may dahilan.
Kaya tuloy tuloy lang.
Millions of Women are judged on the road everyday.
It’s time we believed in them.
[Background music plays]
Mnemonic sound of Shell
IT’S A TOUGH WORLD FOR WOMEN
The Babae Kasi film showcases the biases people have against women drivers. “Babae Kasi” or “Because she’s a woman” is a typical phrase heard on the road, usually when drivers see poor skill. Yet Shell takes this derogatory phrase and turns it on its head, showing that she is a conscientious, qualified, and skilled driver, not despite, but “because she’s a woman.” It’s an empowering tale of women doing their best for themselves, for each other, and for others, on the road.
Man 1: PH 201 this is air traffic controller. You’re clear for departure
Street background noise
Man 2: O, check mo yung tubig, langis at tsaka gulong niyan ha
Street background noise continues
Man 3: ‘Yan! ‘Yan! Push! Push
Man 4: Attention!
Man 5: Ano, okay na ba?
Female mechanic: Okay na po!
Man 5: Babae pala!
Female pilot: Good afternoon everybody. This is your captain speaking. I’d like to welcome you all to flight PH…
Woman: Babae pala?
Female e-gamer: Whoo! Yeah!
Male cheering in the background
Female e-gamer: Ang galing! Whoo!
Female general: ...sa tagumpay nating ito. At ako’y natutuwa na walang nasaktan sa ating misyon
THERE’S NOTHING SHE CAN’T HANDLE
The road is not the only place Shell can help drive a woman forward. Knowing just how strong, intelligent and powerful women can be, it shouldn’t surprise people to see them succeed in whatever they choose to do. From sports, to careers, to driving, Shell simply believes she can do it. And others should too.
FUEL HER POTENTIAL
Telling their stories and educating people is only the first step though. Shell understands the importance of taking a holistic approach to empowering women.
One powerful effort of Shell is the Shell Women’s Network – a space for Shell to empower women in leadership, championing diversity and inclusion.
Even every woman’s daily routine isn’t forgotten. With well-maintained facilities all over the country, clean bathrooms and courteous staff ready to help in their every need, Shell is doing everything it can to make her everyday journey better. Shell wants to engage the Filipino people in various ways and through different platforms with a single goal: To help every woman live in a world where they can reach their full potential.
Because at the end of the day, Shell believes that this world can only reach its full potential when true gender equality is achieved.
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